Deferit

Strengthening the Visual Foundations

Client

Deferit

Services

Visual Design

Brand and illustration

Industries

FinTech

Date

2021

I led the transformation of Deferit’s illustration style, creating a fresh, versatile icon library that unified the visual experience across their app, EDMs, web, and socials. This new library became the foundation for consistent, engaging visuals, ensuring the brand's message resonated seamlessly across all platforms.

Brand

Splash Intro

I redesigned Deferit’s app splash intro by creating a cohesive icon library, ensuring visual consistency across the app, EDMs, web, and social platforms.

Values

EDMs

The new illustration style and icon library not only elevated Deferit’s visual identity but also ensured consistency across all platforms. This cohesive approach helped strengthen brand recognition and delivered a more engaging and seamless user experience.