About
I'm a Senior Brand Designer with 10+ years of experience, now focusing on expanding my skills into UI and product design. I've worked extensively within and with product teams, using Figma to design intuitive, user-friendly interfaces and prototypes that enhance customer engagement.
With a strong background in brand design, I excel in working with design systems, creating style guides, and product marketing assets that maintain brand consistency across all platforms. My goal is to leverage my branding expertise and growing UI skills to contribute to product-focused roles, where I can help craft seamless user experiences. Currently seeking long-term roles or contracts as I continue my journey into UI and product design.
About
I'm a Senior Brand Designer with 10+ years of experience, now focusing on expanding my skills into UI and product design. I've worked extensively within and with product teams, using Figma to design intuitive, user-friendly interfaces and prototypes that enhance customer engagement.
With a strong background in brand design, I excel in working with design systems, creating style guides, and product marketing assets that maintain brand consistency across all platforms. My goal is to leverage my branding expertise and growing UI skills to contribute to product-focused roles, where I can help craft seamless user experiences. Currently seeking long-term roles or contracts as I continue my journey into UI and product design.
About
I'm a Senior Brand Designer with 10+ years of experience, now focusing on expanding my skills into UI and product design. I've worked extensively within and with product teams, using Figma to design intuitive, user-friendly interfaces and prototypes that enhance customer engagement.
With a strong background in brand design, I excel in working with design systems, creating style guides, and product marketing assets that maintain brand consistency across all platforms. My goal is to leverage my branding expertise and growing UI skills to contribute to product-focused roles, where I can help craft seamless user experiences. Currently seeking long-term roles or contracts as I continue my journey into UI and product design.
About
I'm a Senior Brand Designer with 10+ years of experience, now focusing on expanding my skills into UI and product design. I've worked extensively within and with product teams, using Figma to design intuitive, user-friendly interfaces and prototypes that enhance customer engagement.
With a strong background in brand design, I excel in working with design systems, creating style guides, and product marketing assets that maintain brand consistency across all platforms. My goal is to leverage my branding expertise and growing UI skills to contribute to product-focused roles, where I can help craft seamless user experiences. Currently seeking long-term roles or contracts as I continue my journey into UI and product design.
Experience
Senior Brand Designer
Reejig, Sydney
Mar 2022 - Aug 2024
UI Design Contributions:
Collaborated with product team to design and prototype product features in Figma.
Developed product marketing assets using Figma and Adobe Suite, working closely with the design system to ensure consistency across UI.
Designed impactful sales presentations, conference collateral, and brand guidelines, ensuring brand consistency across all marketing platforms.
Brand/Marketing Design Contributions
Led the development and maintenance of the company's marketing website, optimizing UX and enhancing site traffic.
Created a comprehensive library of product marketing materials, streamlining the creation of campaigns.
Built product prototypes for customer demos, improving potential clients' understanding of key product features and driving higher engagement.
Senior Brand Designer
Reejig, Sydney
Mar 2022 - Aug 2024
UI Design Contributions:
Collaborated with product team to design and prototype product features in Figma.
Developed product marketing assets using Figma and Adobe Suite, working closely with the design system to ensure consistency across UI.
Designed impactful sales presentations, conference collateral, and brand guidelines, ensuring brand consistency across all marketing platforms.
Brand/Marketing Design Contributions
Led the development and maintenance of the company's marketing website, optimizing UX and enhancing site traffic.
Created a comprehensive library of product marketing materials, streamlining the creation of campaigns.
Built product prototypes for customer demos, improving potential clients' understanding of key product features and driving higher engagement.
Senior Brand Designer
Reejig, Sydney
Mar 2022 - Aug 2024
UI Design Contributions:
Collaborated with product team to design and prototype product features in Figma.
Developed product marketing assets using Figma and Adobe Suite, working closely with the design system to ensure consistency across UI.
Designed impactful sales presentations, conference collateral, and brand guidelines, ensuring brand consistency across all marketing platforms.
Brand/Marketing Design Contributions
Led the development and maintenance of the company's marketing website, optimizing UX and enhancing site traffic.
Created a comprehensive library of product marketing materials, streamlining the creation of campaigns.
Built product prototypes for customer demos, improving potential clients' understanding of key product features and driving higher engagement.
Senior Brand Designer
Reejig, Sydney
Mar 2022 - Aug 2024
UI Design Contributions:
Collaborated with product team to design and prototype product features in Figma.
Developed product marketing assets using Figma and Adobe Suite, working closely with the design system to ensure consistency across UI.
Designed impactful sales presentations, conference collateral, and brand guidelines, ensuring brand consistency across all marketing platforms.
Brand/Marketing Design Contributions
Led the development and maintenance of the company's marketing website, optimizing UX and enhancing site traffic.
Created a comprehensive library of product marketing materials, streamlining the creation of campaigns.
Built product prototypes for customer demos, improving potential clients' understanding of key product features and driving higher engagement.
Brand Designer
Deferit, Sydney
Jun 2021 - Mar 2022
Conducted usability testing to validate design decisions.
Worked closely with clients to understand project requirements and goals.
Created wireframes, prototypes, and high-fidelity designs for web and mobile applications.
Brand/Marketing Design Contributions:
Created a new brand style guide, ensuring consistent use of visual elements across digital platforms.
Designed marketing collateral and branding materials for web, social media, and product launches, enhancing brand recognition and consistency.
Brand Designer
Deferit, Sydney
Jun 2021 - Mar 2022
Conducted usability testing to validate design decisions.
Worked closely with clients to understand project requirements and goals.
Created wireframes, prototypes, and high-fidelity designs for web and mobile applications.
Brand/Marketing Design Contributions:
Created a new brand style guide, ensuring consistent use of visual elements across digital platforms.
Designed marketing collateral and branding materials for web, social media, and product launches, enhancing brand recognition and consistency.
Brand Designer
Deferit, Sydney
Jun 2021 - Mar 2022
Conducted usability testing to validate design decisions.
Worked closely with clients to understand project requirements and goals.
Created wireframes, prototypes, and high-fidelity designs for web and mobile applications.
Brand/Marketing Design Contributions:
Created a new brand style guide, ensuring consistent use of visual elements across digital platforms.
Designed marketing collateral and branding materials for web, social media, and product launches, enhancing brand recognition and consistency.
Brand Designer
Deferit, Sydney
Jun 2021 - Mar 2022
Conducted usability testing to validate design decisions.
Worked closely with clients to understand project requirements and goals.
Created wireframes, prototypes, and high-fidelity designs for web and mobile applications.
Brand/Marketing Design Contributions:
Created a new brand style guide, ensuring consistent use of visual elements across digital platforms.
Designed marketing collateral and branding materials for web, social media, and product launches, enhancing brand recognition and consistency.
Visual Designer (Contract)
Dovetail, Sydney
Jan 2021 - Apr 2021
UI Design Contributions:
Designed marketing collateral, including brochures, social media posts, and promotional materials, resulting in a 15% increase in client engagement.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Led the redesign of Dovetail's brand guidelines, ensuring cohesive visual identity across platforms.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Visual Designer (Contract)
Dovetail, Sydney
Jan 2021 - Apr 2021
UI Design Contributions:
Designed marketing collateral, including brochures, social media posts, and promotional materials, resulting in a 15% increase in client engagement.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Led the redesign of Dovetail's brand guidelines, ensuring cohesive visual identity across platforms.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Visual Designer (Contract)
Dovetail, Sydney
Jan 2021 - Apr 2021
UI Design Contributions:
Designed marketing collateral, including brochures, social media posts, and promotional materials, resulting in a 15% increase in client engagement.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Led the redesign of Dovetail's brand guidelines, ensuring cohesive visual identity across platforms.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Visual Designer (Contract)
Dovetail, Sydney
Jan 2021 - Apr 2021
UI Design Contributions:
Designed marketing collateral, including brochures, social media posts, and promotional materials, resulting in a 15% increase in client engagement.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Led the redesign of Dovetail's brand guidelines, ensuring cohesive visual identity across platforms.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Mid-weight Designer
Kerwin Rae, Sydney
Apr 2019 - Nov 2020
UI/Digital Design Contributions:
Designed and maintained landing pages, event microsites, and digital campaign interfaces using Figma and Adobe Suite.
Led UI design for digital campaigns, focusing on improving user experience and optimizing conversion rates through A/B testing.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Developed event collateral, including brochures, merchandise, and signage, ensuring consistency with the overall brand identity.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Mid-weight Designer
Kerwin Rae, Sydney
Apr 2019 - Nov 2020
UI/Digital Design Contributions:
Designed and maintained landing pages, event microsites, and digital campaign interfaces using Figma and Adobe Suite.
Led UI design for digital campaigns, focusing on improving user experience and optimizing conversion rates through A/B testing.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Developed event collateral, including brochures, merchandise, and signage, ensuring consistency with the overall brand identity.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Mid-weight Designer
Kerwin Rae, Sydney
Apr 2019 - Nov 2020
UI/Digital Design Contributions:
Designed and maintained landing pages, event microsites, and digital campaign interfaces using Figma and Adobe Suite.
Led UI design for digital campaigns, focusing on improving user experience and optimizing conversion rates through A/B testing.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Developed event collateral, including brochures, merchandise, and signage, ensuring consistency with the overall brand identity.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Mid-weight Designer
Kerwin Rae, Sydney
Apr 2019 - Nov 2020
UI/Digital Design Contributions:
Designed and maintained landing pages, event microsites, and digital campaign interfaces using Figma and Adobe Suite.
Led UI design for digital campaigns, focusing on improving user experience and optimizing conversion rates through A/B testing.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Developed event collateral, including brochures, merchandise, and signage, ensuring consistency with the overall brand identity.
Developed marketing visuals that adhered to the design system, supporting both the new website and other digital touchpoints.
Digital Designer
MyPostcard, Berlin
Mar 2018 - Jul 2019
UI Design Contributions:
Designed and iterated on UI components for the MyPostcard app, improving user engagement and satisfaction through layout optimization and user feedback.
Conducted split testing for UI styles and layouts, helping improve customer responses and interaction with the app.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created marketing assets for web, app, and social media, contributing to cohesive branding across customer touchpoints.
Developed postcard and promotional designs, increasing user retention and engagement with the app.
Digital Designer
MyPostcard, Berlin
Mar 2018 - Jul 2019
UI Design Contributions:
Designed and iterated on UI components for the MyPostcard app, improving user engagement and satisfaction through layout optimization and user feedback.
Conducted split testing for UI styles and layouts, helping improve customer responses and interaction with the app.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created marketing assets for web, app, and social media, contributing to cohesive branding across customer touchpoints.
Developed postcard and promotional designs, increasing user retention and engagement with the app.
Digital Designer
MyPostcard, Berlin
Mar 2018 - Jul 2019
UI Design Contributions:
Designed and iterated on UI components for the MyPostcard app, improving user engagement and satisfaction through layout optimization and user feedback.
Conducted split testing for UI styles and layouts, helping improve customer responses and interaction with the app.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created marketing assets for web, app, and social media, contributing to cohesive branding across customer touchpoints.
Developed postcard and promotional designs, increasing user retention and engagement with the app.
Digital Designer
MyPostcard, Berlin
Mar 2018 - Jul 2019
UI Design Contributions:
Designed and iterated on UI components for the MyPostcard app, improving user engagement and satisfaction through layout optimization and user feedback.
Conducted split testing for UI styles and layouts, helping improve customer responses and interaction with the app.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created marketing assets for web, app, and social media, contributing to cohesive branding across customer touchpoints.
Developed postcard and promotional designs, increasing user retention and engagement with the app.
Digital Designer
Present Company, Sydney
Feb 2016 - Jul 2017
UI/Digital Design Contributions:
Designed UI for websites and landing pages across various client projects, integrating best practices to enhance user flow and site performance.
Contributed to digital campaign rollouts through wireframing, prototyping, and testing using Sketch.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created brand guidelines and marketing collateral for high-profile clients like Vodafone, National Parks NSW and Covergirl, ensuring consistent application of brand elements across all platforms.
Produced storyboards, social media content, and other digital assets for multiple campaigns.
Digital Designer
Present Company, Sydney
Feb 2016 - Jul 2017
UI/Digital Design Contributions:
Designed UI for websites and landing pages across various client projects, integrating best practices to enhance user flow and site performance.
Contributed to digital campaign rollouts through wireframing, prototyping, and testing using Sketch.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created brand guidelines and marketing collateral for high-profile clients like Vodafone, National Parks NSW and Covergirl, ensuring consistent application of brand elements across all platforms.
Produced storyboards, social media content, and other digital assets for multiple campaigns.
Digital Designer
Present Company, Sydney
Feb 2016 - Jul 2017
UI/Digital Design Contributions:
Designed UI for websites and landing pages across various client projects, integrating best practices to enhance user flow and site performance.
Contributed to digital campaign rollouts through wireframing, prototyping, and testing using Sketch.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created brand guidelines and marketing collateral for high-profile clients like Vodafone, National Parks NSW and Covergirl, ensuring consistent application of brand elements across all platforms.
Produced storyboards, social media content, and other digital assets for multiple campaigns.
Digital Designer
Present Company, Sydney
Feb 2016 - Jul 2017
UI/Digital Design Contributions:
Designed UI for websites and landing pages across various client projects, integrating best practices to enhance user flow and site performance.
Contributed to digital campaign rollouts through wireframing, prototyping, and testing using Sketch.
Contributed to the ongoing evolution of the design system by refining UI patterns and ensuring scalability for future projects.
Brand/Marketing Design Contributions:
Created brand guidelines and marketing collateral for high-profile clients like Vodafone, National Parks NSW and Covergirl, ensuring consistent application of brand elements across all platforms.
Produced storyboards, social media content, and other digital assets for multiple campaigns.
Education
Bachelor of Applied Design
Billy Blue College of Design
2011 - 2014
Bachelor of Applied Design
Billy Blue College of Design
2011 - 2014
Bachelor of Applied Design
Billy Blue College of Design
2011 - 2014
Bachelor of Applied Design
Billy Blue College of Design
2011 - 2014
Certificate III in Design Fundamentals
Billy Blue College of Design
2011 - 2011
Certificate III in Design Fundamentals
Billy Blue College of Design
2011 - 2011
Certificate III in Design Fundamentals
Billy Blue College of Design
2011 - 2011
Certificate III in Design Fundamentals
Billy Blue College of Design
2011 - 2011
Certificate IV in Fine Arts
TAFE NSW
2009 - 2010
Certificate IV in Fine Arts
TAFE NSW
2009 - 2010
Certificate IV in Fine Arts
TAFE NSW
2009 - 2010
Certificate IV in Fine Arts
TAFE NSW
2009 - 2010
Skills
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma
Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma
UI Design
Familiar with design systems, prototyping, and collaborating with agile teams
UI Design
Familiar with design systems, prototyping, and collaborating with agile teams
UI Design
Familiar with design systems, prototyping, and collaborating with agile teams
UI Design
Familiar with design systems, prototyping, and collaborating with agile teams
Prototyping
Skilled in rapid prototyping to visualize and test design concepts.
Prototyping
Skilled in rapid prototyping to visualize and test design concepts.
Prototyping
Skilled in rapid prototyping to visualize and test design concepts.
Prototyping
Skilled in rapid prototyping to visualize and test design concepts.
Web Development
Proficient in WYSIWYG page builders
Web Development
Proficient in WYSIWYG page builders
Web Development
Proficient in WYSIWYG page builders
Web Development
Proficient in WYSIWYG page builders
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Contact
Email:
Email:
Email:
Email:
Phone:
Phone:
Phone:
Phone:
Linkedin:
Linkedin:
Linkedin:
Linkedin: