Dovetail

Website & Rebrand

Client

Dovetail

Services

Brand, Web &

UI Design

Industries

SaaS / User Research

Date

2021

In 2021, I worked with the team at Dovetail on creative soul-searching to reinvigorate the look and feel of the Dovetail website and brand. You’ll notice a fresh logo, colour palette, typography, and illustration style as well as the second iteration of their marketing website to coincide with the new product features and the announcement of $5M of funding.

Explorations

We started by going broad and exploring different brand execution directions (visual, written etc).

Proposed IA

We went through the existing iA of the site and did an audit, identifying the Google analytics page views from October to December.

Navigation

Working through the IA resulted in new headers and a new journey for the viewer. This is the first pass at the new nav

The Build

This was the first pass of the new design for the home and customers pages.

Style Reimagined

Introducing the updated brand guidelines.

The Result

Introducing the updated brand guidelines.