In collaboration with Marketing, Sales, and Senior Leadership, we developed annual OKRs and prioritized focus areas to drive impactful projects. Central to this effort was the utilization of Reejig’s design system, which we leveraged to create a scalable product marketing asset library. By building on the product’s atomic design elements, we ensured that all assets—across marketing, brand, and sales—were visually cohesive and aligned with the product’s evolving design language, delivering a consistent customer experience.